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It's a concept that I've introduced to the listings and impact-marketing
of my listings. My clients properties are assessed not just
for their market value in dollars and cents, but also for
their marketability. What can be done to showcase the property
to it's very best advantage?
With the guidance of my design associate Barb McKinnon* we
can co-ordinate the following:
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painting of interior walls |
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exterior painting touch-ups when necessary |
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window washing inside and out |
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minor repairs and carpentry |
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full house cleaning |
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kitchen and bathroom re-dos with paint, tile, flooring
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provide
furniture, art, accents, and arrange same do gardening
and yard clean up including plants, garden pots, etc.
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AND...
whatever else it takes to enhance your home to it's very
best |
 We
provide a detailed plan for you that outlines all that we
do. You do not have to do any of the labor, the calling, the
estimating, the hassle. We do it for you. Our crews are polite
and efficient and we organize the schedules around you and
your family's timetables.
*Barbara McKinnon is architect trained and
is an accomplished interior decorating consultant. She is
also a licensed realtor.
Who
pays for it?
I do! If your home is to be appropriately priced and the budget for
my Value Added Showcasing is reasonable, I cover the costs. And if
the costs exceed this budget (say all new bathroom fixtures), we will
still coordinate the selection and installation of these items and
submit a bill for payment to you. (We would all participate in a budget
that's frugal for these additional upgrades).
 Only
if the concept works.. that is, only if I am the agent for the
sale of the property. The extra costs I incur (including the
professional fee for my design associate) are at my risk (that's
why we try to stick to our budget). I am entering into a partnership
with you to get your home sold, for the highest price possible,
for as long as it takes.**
More than the going rate is payable to me when we're successful
in selling your home... but not a lot more, just a fair amount
to cover our extra costs and risks.
 You
bet! When they show your home, they don't have to sell it...
Your home sells itself! Their buyers will become emotionally
involved when they step foot inside.. and will tend to stay
involved in the negotiation process as the desire to live there
will be very strong. And the nice thing is that the selling
realtor receives full commission.
If you wish to cancel the listing or wish to choose a realtor
other than me to list and sell your home (say after a 90 day
listing period expires with Newport Realty), a payment for
our costs (based on the budget we provide for you at the time
of listing) is due and payable to me. We feel that this is
fair, as our efforts and costs will have improved the property
for you. But remember... we do not get paid for our time,
our advertising, etc, nor does my design associate, as she
has risked her fee as well. And this is, in our opinion, the
strength and beauty of the concept - you, our client receive
a level of service, creativity and commitment from us that
is valuable, and that enhances your probabilities of selling
your home for the highest value.
**Our recent studies with this concept show the
properties selling quickly, some with competing offers for prices
closing to asking and in some cases more than asking.
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